From now until April 12th, make milk a star 🌟 at your school with the Time to Milk It campaign! While you’re implementing a Fuel Up to Play 60 Healthy Eating Play, put a spotlight on how dairy milk helps your students do all the amazing things they do – from academics to athletics and more.  

Why Milk? 

It’s important for kids to fuel their bodies with proper nutrition, and real dairy milk has nutrients kids need. In fact, one out of two kids, ages 9 and up, aren’t getting enough calcium, vitamin D and potassium – essential nutrients they need to grow strong – and dairy milk is the top food source of these nutrients in the diet ^(1,2). Learn more!

4 resources to get excited about!

We’ve put together a list of resources to give you some ideas on how to put a spotlight on dairy milk. Use these resources to help get your students excited! 

1. Bring the dairy farm to your students with interactive 360° videos! Help them make the connection to where their milk comes from and virtually visit two New England dairy farms.  

2. Check out these 9 tips for increasing milk consumption with school meals!  

3. It’s not too late to introduce older students to hot chocolate milk! Heating chocolate milk and offering it as hot chocolate to older students is a great way to help increase milk consumption and attract new customers to your breakfast and lunch programs.  

4. Request milk promotion materials to help your students Milk It! Use these materials as prizes for those who take and drink milk. 

What Next?

• Check out the Fuel Up to Play 60 Time to Milk It! Campaign for access to printable campaign materials, activities, recipes, and chances to win some fun prizes! 

• After reviewing these Milk It! resources, make sure to select a Healthy Eating Play in the updated Playbook to make milk the star of your school.

• Then, log in to the Six Steps and check out the Eat Healthy Step – that’s where you’ll add your Healthy Eating Play to be entered for a chance to win a Smoothie Bike and a Time to Milk It! Kit!

1 U.S. Department of Agriculture and U.S. Department of Health and Human Services. Scientific Report of the 2015 Dietary Guidelines Advisory Committee. Appendix E-2.1. First Print, 2015.
2 Fulgoni VL, Keast DR, Quann EE, Auestad N. Food sources of calcium, phosphorus, vitamin D, and potassium in the U.S. The FASEB Journal. 2010;24:325.1.